A Guy Who Looks Like Psy Is Scamming Rich European Kids for Free Drinks
Last year, a French-Korean guy named Denis Carre went to Barcelona Fashion Week and was mistaken for Psy almost everywhere he went. Yes, Denis was wearing the sunglasses from the “Gangnam Style” video, but that clip has been viewed more than 2 billion times—you’d have thought people would be able to differentiate the real Psy from a slightly tubby French-Korean man in a suit and black sunglasses. Could the cult of celebrity really make people this blind? And, perhaps, even a little bit racist? Or was it more that they just wanted to believe that they were looking at the most viewed face on YouTube?
Denis is a friend of mine, and I was accompanying him that year, taking photos of the whole thing. So I witnessed—among other surreal moments—club owners offering him bundles of cash to perform, and car dealership managers trying to hand him the keys to sports cars, just “because it would be cool to see him drive.”
A year later, we returned to one of this year’s Barcelona Fashion Week parties to find out if everyone would still be excited to see Denis in a suit.
According to the op-eds, our generation’s cultural attention span looks something like an endless loop of “smack-cam” Vines. So we figured people might have forgotten who Psy was, or why they ever gave a shit about him in the first place. To jog their memories, we had a bunch of stickers, T-shirts, and temporary tattoos made up that read: “DO ME GANGNAM STYLE.”
It turns out that this was probably a waste of money; people generally seem to remember global epidemics that dominate popular culture for an entire year.